Brand Loyalty HQ

Press Release

Sidra Capital Acquires Brandloyalty Headquarters In Den Bosch


AMSTERDAM, August 2018 – Sidra Capital, a Shari’ah compliant financial services company, has acquired the BrandLoyalty Headquarters office building in Den Bosch, The Netherlands, for €42.8 million from a private investor in an off-market transaction. This represents Sidra Capitals’ first acquisition in the Netherlands as part of its pan-European core investment strategy.

The state of the art office property occupies a prime location in the Den Bosch Central Business District. It is located a few hundred meters from the central train station, offering direct connections to Amsterdam and Utrecht.

The building is fully let on a long lease to BrandLoyalty, a market leading company offering consumer loyalty programmes to retailers around the globe.

“We are delighted to have closed our first European transaction in the Netherlands which further extends our footprint in Europe and reflects our success in achieving continuous sustainable growth through geographical expansion,” said Hani Baothman, Vice Chairman of Sidra Capital. “With funds pre-allocated for deployment into European real estate we are looking to expand our portfolio with further acquisitions in the Netherlands, Germany and other European countries as part of our pan-European investment strategy.”

NL real estate – Knight Frank (commercial), CMS (legal) and CVO (technical) advised the seller on this transaction.

Sidra Capital was advised by Simmons&Simmons (legal) and Arcadis (technical). NL asset management is appointed by Sidra Capital for the asset management of the building.